Human Copywriters – New Zealand

Looking for good digital copywriters in NZ? The team at Artiicle Writers Aotearoa would love to help!

Our professional copywriters are all human, tertiary qualified professionals,  and located in New Zealand or Australia. They have substantial experience in researching, interviewing, engaging with stakeholders, working within brand style guides, and preparing content on complex topics. Our team editor reviews all content prepared by our writers to ensure quality, fact checking, and compliance with client briefs.

We think that’s important, and we hope you agree!

AWA’s experienced team can assist you with projects involving long form content, website copy, and other marketing collateral:

  • Brochures
  • Company profiles
  • EDM copy
  • Articles
  • White papers
  • Ebooks
  • Blog content
  • Marketing campaign content
  • Reports
  • Capability statements
  • Case studies
  • Award submissions
  • Website copy
  • Content localisation for the NZ and AU markets

Project briefs

We work with a diversity of clients from small business marketing managers to national brand mareting teams, and we can work with you on a project-to-project basis, or on a retainer basis.

At project briefing stage, we’ll ask you for information about your target audience, business goals, campaign goals and key messages you’d like to convey. That’s to ensure our writers have what they need to create quality copy for your target audience. Briefs can be provided in writing, or via an online briefing meeting with our senior editor.

To arrange a quote for your project, or to book a short online introductory meeting to establish if we’re a good fit for your requirements, visit our contact page.

Here’s a little more information about some of our most popular services.

Website copywriting

We take the stress out of developing copy for a business website!

Making decisions on design, site navigation, content layout and copy inclusions, can be difficult when you’re dealing with multiple service providers. Those elements are inextricably connected, so we’ll discuss them all with you during the content planning process.

We also discuss the broader marketing picture with you. We drill down into your target market, their pain points and buying motivations, and other factors that will guide the content writing decisions.

Copy we develop for you will be fine-tuned to resonate with your target market, and optimised for search engines without compromising on quality.

Find out more about our website copywriting packages here.

Blog management

Blog writing services with content updating, performance reporting, and content audit

Keep your blog fresh, audit old content, and continuously improve blog performance with our rolling audit-update-create-track service.

In the corporate and growing SME environments, staff changes and shifting priorities can make it challenging to maintain good content governance and consistent updates on a company blog. Our blog management service helps you achieve that. It also creates the opportunity for continual improvement – making it easier for you to demonstrate content ROI.

How does blog management work?

We combine a rolling content audit with content creation, revision of old blog posts, and performance tracking, for continual improvement of your blog engagement and search visibility.

What can be included:

  • Rolling content audit
  • Content revisions and updates
  • New topic suggestions/content calendar
  • Blog content writing services
  • SEO keyword research
  • Content optimisation
  • Performance tracking
  • Other copywriting, e.g. EDM and social media copy to promote blog content
  • Editorial supervision of external contributing authors

If you currently work with an SEO agency that attends to internal page linking and blog traffic reports, we’re happy to collaborate with them to ensure we’re not duplicating work or stepping on toes! If you don’t use an SEO service, we’ll simply incorporate the relevant tasks into our service.

Blog content only

If you don’t need full blog management, you can use our blog writing services alone, or in combination with content planning. The service can incorporate keyword research, topic proposals, and content calendar creation. Alternatively, you can provide briefs for the blog topics you require, on a regular or as-needed basis.

Case studies, whitepapers and thought leadership content

Do you need case studies, whitepapers and thought leadership content to reach B2B decision makers and empower your sales team?  Our copywriters can help! The AWA team is at home speaking to multiple stakeholders and writing on complex topics for a sophisticated audience. We can also assist with other campaign content, including copy for social media posts, newsletters, lead nurture EDMs, and new product information pages.

Contact our NZ team if you’d like to work with local NZ copywriters. If you’re interested in reaching the entire ANZ market, our Sydney content marketing team will also be happy to help.

“Succinct, engaging
and accurate”

I’ve worked with the team at Article Writers Australia for over 2 years now. They’ve been instrumental in ensuring our articles and case studies are succinct, engaging, and accurate.

They do feel like they are part of my team – they know us so well I think I could write a brief on a Post-It note.

Fi Arnold, Digital Marketing Manager, Kennards Hire (Australia)

Let's see how we can help you