Content Writing Services

Looking for professional content writing services? The experienced writers and editors at Article Writers Aotearoa would be delighted to assist you with:

  • Website content writing
  • Articles (informational, thought leadership, company stories)
  • Case studiesYour content should make you stand out from the competition, not blend in.
  • White papers & ebooks
  • SEO optimised content writing
  • Content planning

Website Copywriting

There’s much more involved in developing compelling website copy than many imagine. Creating content that flows well and accurately describes your offerings isn’t enough. Key ingredients of effective web copy include:

  • Before the writing begins, you must have a deep understanding of your target market, their ‘pain points’, priorities, concerns, and factors they consider when evaluating the products or services you offer.
  • Website content should reflect your brand voice and appeal to prospective clients by addressing their needs and goals.
  • Prospective clients must be able to navigate to relevant information easily and quickly on your website.
  • SEO friendly copywriting becomes important if prospective clients are searching – or researching -online ahead of making their purchase decision.
  • Meta descriptions must be written in a way that encourages click-though from the SERPs (search engine results pages).
  • Your website copy should differentiate you from competing businesses. You want to stand out, not blend in!

Articles, White Papers & Case Studies

Producing the type of content your ideal clients want to read can be a great way to connect with them and build trust in your brand. Create well-targeted content takes planning.  Before investing in content writing, it’s important to identify:

  • The type of information your target audience is seeking.
  • Where they look for it.
  • Your content creation purpose:  is your goal is to demonstrate thought leadership, educate your market, showcase capability or sector experience, drive traffic to your website with optimised articles, or a mixture of these?

Not sure how to plan the right topics or what type of content you should be publishing? Ask about our content planning services.

For marketing teams needing occasional content creation support, simply send your content brief to us for quoting.

Thought Leadership Content

Need to position your brand or yourself as a thought leader in your field? AWA can help with topic planning and content creation. We can also introduce you to collaborative partners for business book planning and marketing, video production, and podcast strategy and production.

Planning + Professional Content Writing Services = Success

Effective content creation requires thorough planning, and professional content writing. This applies whether you need content for a new website, or weekly articles for a company blog.

Do you need help with regular content creation or copywriting services for a new website? Talk to us about content writing services today.

“Succinct, engaging
and accurate”

I’ve worked with the team at Article Writers Australia for over 2 years now. They’ve been instrumental in ensuring our articles and case studies are succinct, engaging, and accurate.

They do feel like they are part of my team – they know us so well I think I could write a brief on a Post-It note.

Fi Arnold, Digital Marketing Manager, Kennards Hire (Australia)

Let's see how we can help you