Need help with content planning?

Article Writers Aotearoa can assist with:

  1. Developing a content plan based on your existing content marketing strategy, priorities, and budget.
  2. Preparing your regular blog content calendar (ideation/topic planning)
  3. Planning the content and flow for targeted marketing campaigns.
  4. Creating plans for individual pieces of long form content like white papers and ebooks.
  5. Content planning for new business websites.

Content plans

People sometimes confuse a content plan with the planning process, and the planning process with the strategy development.  And the plan with the content calendar! The easiest way to avoid this is to recognise that there are three simple stages (to almost everything):

  • Strategy
  • Planning
  • Implementation

Among other things, a content strategy identifies who you are trying to reach, and how you can reach them. It points you in the right direction for planning, so that you can make the right decisions around formats and topic themes.

The ‘content plan’ is the next layer. It’s where you identify the content formats you will create for each persona at each stage of the buyer journey, the publishing channels you’ll use for each, and broad content themes. It doesn’t normally stretch to identifying topics for individual pieces of content.

If you have a strategy in place, and need help creating a content plan, we can help!

Topic Planning (or Ideation)

The next level of planning, that’s really part of the implementation stage.

If you’ll be publishing regular blog content and want to ensure you’re taking a consistent approach, you’ll need a blog content calendar.

If you’re rolling out a B2B marketing campaign targeting a particular industry, you’ll need to map out how the campaign will flow from first contact through the lead nurture process, and to identify the pieces of content you’ll need.

Our services include blog content calendar development, and campaign content planning, in addition to content writing.

Website Content Planning for SMEs

For SMEs that don’t have the benefit of a marketing team, planning the content for a new website can be a confusing and time-consuming experience. Making decisions on design, site navigation, SEO, and content can be difficult when you’re dealing with more than one service provider. Those elements are inextricably connected, so we’ll discuss them all with you before the copywriting begins.

Our website content planning workshop is a 1 on 1 online session with you that connects all the dots. We’ll look at some key marketing concepts and relate them to your business. We’ll talk with you about the content required, SEO considerations, and how and where the content might best be presented on the website.

You won’t need to fill out a brief – the workshop will produce the relevant information. We’ll then prepare a detailed brief for the writer and ask you to approve it before the copywriting begins.

This process will suit SMEs that are:

  • Creating content for a new business.
  • Rebranding, and revising all website copy.
  • Merging with another business and need to consolidate content.
  • Refreshing a website design and revising outdated copy.

Find out more about our website content planning and copywriting packages.

Need help planning content for your blog, marketing campaign or new website? Get in touch with us to start the conversation!

“Succinct, engaging
and accurate”

I’ve worked with the team at Article Writers Australia for over 2 years now. They’ve been instrumental in ensuring our articles and case studies are succinct, engaging, and accurate.

They do feel like they are part of my team – they know us so well I think I could write a brief on a Post-It note.

Fi Arnold, Digital Marketing Manager, Kennards Hire (Australia)

Let's see how we can help you