Content Marketing Agency New Zealand

Looking for a content marketing agency? Article Writers Aotearoa specialises in the planning and creation of written content. We love complex topic areas, so if finding a suitable content agency has been a challenge for you in the past, we could be the perfect fit. Our sister agency – Article Writers Australia  – is located in Sydney and has been operating since 2009. We now look forward to meeting new clients from Auckland to Queenstown.

Content Marketing Services

We’d be delighted to help you with:

• Articles
• Blog writing
• White papers and ebooks
• Case studies
• Marketing campaign content
• Website copywriting
• Content planning
• Content calendar preparation
• Editing
• Content revision and repurposing
• SEO content writing
• Content marketing strategy

Content Strategy Services

The AWA team takes a ‘strategy first’ approach to content creation. Our strategy and content planning services can help you ensure that your approach to aligns with your content marketing goals and engages your target audience effectively.  Our content strategy services include:

• Content strategy development or review
• Content audits
• Competitor analysis
• Persona development
• 3 or 6-month content plans
• Content calendar creation
• SEO keyword research

Developing a documented content strategy and plan for your business provides a clear roadmap for future content creation. It also reduces the risk of wasting marketing budget on activities with poor ROI.

Strategise, plan, implement and review. It’s the order of almost any successful business endeavour!

B2B Content Marketing Services

Multiple stakeholders, sophisticated audiences, and complex or technical topics can make creating high quality B2B marketing content challenging. We’re accustomed to navigating these challenges. Here are some of the ways we can help:

• Empowering B2B Sales 
• Elevating Expertise – Thought Leadership
• Localising Content for the New Zealand and Australian B2B Markets

Boost your content creation capacity for B2B marketing campaigns and empower your sales team with quality case studies and whitepapers that articulate your value, demonstrate project or sector expertise, and accelerate the sales process. These formats are designed to support your sales strategy, providing quality information that drives decisions.

Creating content for a sophisticated audience? Engage B2B decision makers with compelling content crafted from the insights of your internal topic experts. The AWA team can assist you by planning appropriate topics, interviewing your thought leaders, and crafting content that captures attention and starts conversations

Extending your services into the ANZ market? Our experienced local writers will help you ensure that your messages resonate with Australian businesses and consumer expectations, whether you’re creating new content or revising content created for the American or European market.

How Clients Work with Us

Clients work with us on a casual project-to-project basis, or with a monthly agency retainer arrangement. Whether you need regular content marketing services or professional content writers for a one-off project, we’d love to hear from you.

Here are some of the reasons to choose Article Writers Aotearoa.

Contact us for an introductory chat to find out more and see if we’re a match for you.

Do All Content Agencies Offer the Same Services?

Not at all, and it can be confusing if you’re looking for a content marketing company that suits your needs. Some say they are ‘full service’ agencies, which typically means they offer everything from content strategy development and content marketing plans through to implementation, and across formats from video production to email marketing and advertising.

Others are specialised. Some agencies focus on a particular content area such as videography or written content, while others provide a full range of content marketing services but only to specific industries. Some focus on servicing small businesses, and others only work with larger companies.

At Article Writers Aotearoa, and our sister company in Australia, our focus is on planning and creating written content, and we work with a range of clients. That said, many of our clients are B2B, with complex topic areas, and often in sectors such as energy, environmental, finance and accounting, marketing and events, software, and construction.

Some clients have sizeable in-house marketing teams, a well-developed strategy and content marketing plan, and only tap into our team for their writing needs or for campaign content that exceeds their in-house capacity. Others have limited internal marketing resources and engage us to develop a content calendar of suitable topics and create that content.

Our writers and editors are all based in New Zealand or Australia, are tertiary qualified, and are experienced professional writers.

Are We the Right Content Agency for You?

Let’s find out. Contact Article Writers Aotearoa to arrange an introductory conversation.

 

Do You Have a Content Marketing Strategy?

Creating content is firmly in the implementation phase of content marketing. Before investing in content creation, it’s wise to develop a content marketing strategy. A strategy doesn’t have to be complex – but at the very least it should establish your goals, define your target audience, identify the appropriate publication channels, and the types of content best suited to your audience.

Completing this step minimises the risk that you’ll waste your content marketing budget on projects that don’t help your business connect with the right audience.

With a content marketing strategy in place, there’s one more step before implementation – the content plan.

Creating a Content Marketing Plan

The content marketing plan begins to better define the content you’ll create for each segment of your target audience.

A good content plan sets the stage for identifying the specific pieces of content you’ll create. It can also help to prevent random and potentially unsuitable topic ideas from making their way onto your content calendar.

(If you’d like to read more about content planning, skip over to our article: Content Planning: The Key to Creating Great Content.)

With both a content marketing strategy and a content plan in place, you’ll be well positioned to produce a content calendar, and begin arranging the content creation. As with so many things, the more time you put into the strategy and planning phases, the more likely you are to succeed with the implementation!

Are you ready to implement and need to engage a content marketing agency? Talk to us today to get things started!