New Zealand Content Marketing Agency

Article Writers Aotearoa is a small content marketing agency in New Zealand. We specialise in long form written content, including articles, white papers, case studies, campaign content, and other business marketing collateral. Our expertise lies in complex topics and thought leadership content. If you’ve struggled to find an agency that understands your industry, we could be the perfect fit.

Our sister agency, Article Writers Australia, has been thriving since 2009. Now, based in Nelson NZ, Article Writers Aotearoa is eager to serve clients from Auckland to Queenstown.

AWA clients are typically small corporate marketing teams, and one-person marketing teams. They often have one thing in common: plenty of ideas but not enough team members or time to implement them!

Our Content Marketing Services in NZ

Looking for specific content solutions? We’re here to assist you with a range of content needs, including:

• Article writing
• Blog posts
• White papers and ebooks
• Case studies
• Marketing campaign content
• Blog management (including contributing author management)
• Content localisation for the New Zealand and Australian markets
• Website copywriting
• Content planning
• Thought leadership content
• Content calendar preparation
• Editing
• Content revision and repurposing
• SEO content writing
• Content marketing strategy

B2B Content Services

Creating content for sophisticated B2B audiences and managing multiple stakeholders can be challenging. We’re adept at handling these challenges and can help with:

• Empowering B2B sales
• Enhancing thought leadership
• Localising content for the New Zealand and Australian markets

Boost your B2B campaigns with case studies and white papers that highlight your expertise and support the sales process. Engage decision-makers with content that shares insights from your subject matter experts.

If you’ve planned topics in-house, simply send us your brief to be quoted.  Need more comprehensive help? We can plan relevant topics, interview your thought leaders, and produce compelling content that starts conversations.

How Clients Work with Us

You can engage us on a casual per-project basis or on retainer. Whether you need regular content marketing services or a professional writer for a single project, we’d love to hear from you.

Casual Projects

Brief us on your content needs as they arise. This option is ideal for one-off projects such as a white paper, website content update, or a set number of articles within a short timeframe.

If you’re launching a new business website, ask about our website copywriting packages.

Next step: Email project details for a quote, or contact us to arrange an online meeting to discuss your project.

Retainers

For convenience, priority service, and ongoing access to our content writing and editing expertise, work with us on a retainer basis.

Retainer clients receive a price schedule for included services and cboose a monthly retainer level. Monthly usage reports are provided.

Retainers of $10,000 or less per month are flexible. Unused amounts roll over, and you can adjust the retainer if your content needs change. For larger retainers requiring dedicated resources, an annual service agreement may be needed.

Next step: Let’s talk to see if we’re a good fit for you. Contact us using the form below, or book a meeting with Leonie.

Set Monthly Package

Need a similar amount of content every month? We can customise a monthly package with a fixed price. This works well if you need regular articles for a blog.

Next step: Let’s start with a quick call or online meeting to explore how we can help. Book a time now, or contact us to request details or arrange a meeting.

Why Choose Us?

Work with our expert team to extend your marketing capacity. Create high-quality content, faster.

Partnering with us isn’t like working with a digital agency or hiring a freelancer. Here’s why marketing teams choose us:

• We specialise. Our professional content writers and editors ensure high-calibre content with minimal revisions, saving time and effort for busy marketing managers.
• We’re responsive and efficient. We reply promptly to your calls and emails and always meet agreed deadlines.
• Our professional copywriters and editors are all tertiary qualified, and based in Australia and New Zealand
• We have Experience with a variety of sectors, including energy, finance, software, and construction
• Flexible engagement options – no long-term commitment required.

Do You Have a Content Marketing Strategy?

Creating content is firmly in the implementation phase of content marketing. Before investing in content creation, it’s wise to develop a strategy. Your strategy doesn’t have to be complex. It should establish your goals, define your target audience, identify the best publication channels, and the types of content best suited to your audience.

Completing this step minimises the risk that you’ll waste your content marketing budget on projects that don’t get results.

Content Strategy Services

Our team at AWA emphasises a ‘strategy first’ approach. We offer strategy and content planning services to ensure your content aligns with your goals and engages your target audience effectively. Our services include:

• Content strategy development or review
• Content audits
• Competitor analysis
• Persona development
• 3 or 6-month content plans
• Content calendar creation
• SEO keyword research

Creating a documented content strategy and plan offers a clear roadmap for future content. It also minimises the risk of wasting your marketing budget on fruitless activities.

Creating a Content Plan

A content marketing plan begins to define the content you’ll create for each segment of your target audience. A good content plan sets the stage for identifying the specific pieces of content you’ll create. It can also help to prevent random and unsuitable topics from making their way onto your content calendar.

(If you’d like to read more about content planning, skip over to our article: Content Planning: The Key to Creating Great Content.)

With a strategy and a content plan in place, you’ll be well positioned to produce a content calendar, and begin content creation. As with many things, the better the strategy and planning, the more likely the implementation will succeed.

Choosing the Right Content Marketing Company

Content marketing companies vary in their offerings. Some are ‘full service,’ covering everything from strategy development to implementation across multiple formats, while others specialise in areas like videography or written content. At Article Writers Aotearoa, we specialise in planning and creating written content for diverse clients, particularly in B2B sectors.

Are you ready to implement your content marketing strategy? Contact us at Article Writers Aotearoa to start the conversation and see how we can help you succeed.