New Zealand Content Marketing Agency

Article Writers Aotearoa is your go-to content marketing agency for expertly planned and crafted written content. We excel in tackling complex topics, making us the ideal choice if you’ve struggled to find the right content agency.

Our Sydney-based sister agency, Article Writers Australia, has been thriving since 2009. Now, we’re eager to serve clients from Auckland to Queenstown.

How Clients Work with Us

You can engage with us on a per-project basis or through a monthly retainer. Whether you need regular content marketing services or a professional writer for a single project, we’d love to hear from you. Here’s why you should choose Article Writers Aotearoa:

• Our writers and editors are based in Australia and New Zealand
• Experience with a variety of sectors, including energy, finance, software, and construction
• Flexible engagement options – no long-term commitment required

Our Content Marketing Services

Looking for specific content solutions? We’re here to assist you with a wide range of content needs, including:

• Article writing
• Blog posts
• White papers and ebooks
• Case studies
• Marketing campaign content
• Blog management (including performance tracking and content updating)
• Website copywriting
• Content planning
• Thought leadership content
• Content calendar preparation
• Editing
• Content revision and repurposing
• SEO content writing
• Content marketing strategy

B2B Content Marketing Services

Creating high-quality B2B marketing content for multiple stakeholders and sophisticated audiences, especially on complex or technical topics, can be challenging. We’re adept at handling these challenges and can help with:

• Empowering B2B sales
• Enhancing thought leadership
• Localising content for the New Zealand and Australian B2B markets

Boost your B2B marketing campaigns with quality case studies and whitepapers that highlight your expertise and accelerate the sales process. Engage decision-makers with content crafted from your internal experts’ insights.

If you’ve already planned topics in-house, simply send us your brief to be quoted.  If you need more comprehensive help we can plan relevant topics for you, interview your thought leaders, and produce compelling content to start conversations and capture attention.

Do You Have a Content Marketing Strategy?

Creating content is firmly in the implementation phase of content marketing. Before investing in content creation, it’s wise to develop a content marketing strategy. A strategy doesn’t have to be complex – but at the very least it should establish your goals, define your target audience, identify the appropriate publication channels, and the types of content best suited to your audience.

Completing this step minimises the risk that you’ll waste your content marketing budget on projects that don’t help your business connect with the right audience.

Content Strategy Services

Our team at AWA emphasises a ‘strategy first’ approach. We offer comprehensive strategy and content planning services to ensure your content aligns with your marketing goals and engages your target audience effectively. Our services include:

• Content strategy development or review
• Content audits
• Competitor analysis
• Persona development
• 3 or 6-month content plans
• Content calendar creation
• SEO keyword research

Creating a documented content strategy and plan offers a clear roadmap for future content, minimising the risk of wasting your marketing budget on low-ROI activities.

Creating a Content Marketing Plan

The content marketing plan begins to better define the content you’ll create for each segment of your target audience. A good content plan sets the stage for identifying the specific pieces of content you’ll create. It can also help to prevent random and potentially unsuitable topic ideas from making their way onto your content calendar.

(If you’d like to read more about content planning, skip over to our article: Content Planning: The Key to Creating Great Content.)

With both a content marketing strategy and a content plan in place, you’ll be well positioned to produce a content calendar, and begin arranging the content creation. As with so many things, the more time you put into the strategy and planning phases, the more likely you are to succeed with the implementation!

Choosing the Right Content Agency

Content agencies vary widely in their offerings. Some are ‘full service,’ covering everything from strategy development to implementation across multiple formats, while others specialise in areas like videography or written content. At Article Writers Aotearoa, and our sister company in Australia, we specialise in planning and creating written content for diverse clients, particularly in B2B sectors.

Are you ready to implement your content marketing strategy? Contact us at Article Writers Aotearoa to start the conversation and see how we can help you succeed.